CURRENT PROJECTS
​
A vital skill set includes creating marketing print materials that effectively convey a message to a target audience through a thoughtful blend of creativity, strategy, and attention to detail. Here are a few examples of my favorite projects promoting women's health and behavioral health.
​
Digital Content
In each project, I strategically craft marketing materials that resonate with the intended audience, whether through digital platforms like social media or Google search ads.
I am driven to combine creativity with a deep understanding of audience needs; I created campaigns aimed at making a meaningful impact in promoting colorectal cancer awareness using impact marketing and encouraging patients to seek rehabilitation services using credibility marketing.
​
Creative Marketing Strategies
I enjoy developing marketing strategies that require a strong message, creativity, and a deep understanding of the market or service being promoted.
Here are a few examples of marketing strategies promoting Erlanger Women's Wellness Saturday Clinic, Community Health Center Dental Clinic,
and a brand campaign for
Erlanger Western Carolina Hospital.
​
Event Management
Throughout my experience in event marketing, I've found that the key to achieving success lies in meticulous planning, seamless execution, and practical post-event evaluation.
The journey typically begins with thorough research and understanding of the target audience
and market trends.
​​​
My experience includes integrating marketing for National Health Center Week, Gastroenterology Gerd Week, Erlanger Community Health Center Back to School Bash, and EnableUtah's annual summer concert
​
Business to Business Development
Building and nurturing relationships is at the heart of B2B development. This development involves identifying critical stakeholders within client organizations and understanding their goals, pain points, and priorities. Trust and credibility are crucial, as they often influence whether a partnership moves forward. I have collaborated with Erlanger Gastroenterology to promote pelvic floor services, behavioral health, and new providers in the community.
Video SCripting
Videos play a crucial role in effective marketing strategies. In my role, I led the development of a recruitment video for Erlanger Western Carolina Hospital to support provider and staff hiring efforts at national career fairs. I oversaw the direction, wrote the script, selected the cast, chose the location, and worked closely with the editing team to finalize revisions. The video has been shared on LinkedIn and the Erlanger website. Click the link to watch.
Digital and Web Design
Welcome To Our Future
Wix Website Editor | toourfuture
My blend of technical expertise, creative flair, and a deep understanding of user behavior marks my experience writing web copy and design. It involves creating visually appealing websites and ensuring they are functional, user-friendly, and aligned with strategic goals. My experience includes designing a web page for teens addicted to electronics and writing content for various Erlanger web pages.
National Health Center Week Erlanger.org/healthcenterweek
Erlanger Community Health Center Dental Erlanger.org/communityhealth
